III. Bootstrapping Your Way to Success
Section B: Resisting the Urge to Splurge (And Other Business Growth Strategies)
You know what?
This topic of business financing can be a real big yawn. It makes you think of absent-minded professors with spinach in their teeth, yammering on and on in a monotone like Ben Stein in Ferris Bueller’s Day Off.
“Can anyone tell me why we should reinvest back in our businesses? Anyone? Anyone? Anyone? Bueller?”
Forget about all that. Because talking about business financing really isn’t the dry, burnt toast topic that everyone thinks it is. That’s because this is really a “take action” topic. This is about moving from the planning stage and jumping into action.
So instead of doodling in your notebook and dreaming about what kind of house you’ll buy once your business takes off, you’re going to actually start taking steps towards making that dream a reality. And I can’t think of anything more exciting than that.
So let’s get started, beginning with the topic of reinvesting back into your business . . .
The reason I wanted to start with this is that you’re going to be like a Justin Bieber fangirl “squealing” when those first dollars start rolling in. You’re gonna be happy dancing. You’re gonna be popping champagne bottles. You’re gonna feel like you hit the jackpot.
And you know what else?
You’re also going to have a strong urge to pull every single one of these first dollars out of your business and splurge on something. You might feel like rewarding yourself by taking yourself out on a luxury vacation or buying that toy you want or totally spoiling that special person in your life.
But you know what?
Don’t do it.
And that’s because of this first business growth strategy explained in the next section.