Verify Your Million-Dollar Idea in a Snap
Section A: Introduction: Putting Your Idea Under the Microscope
You’ve got an idea. And if you’re anything like me, this idea feels like it’s coursing through your veins. It’s hopping you up with adrenaline. And I bet it’s going to cause a few blissfully sleepless nights as you lay awake because your idea excites you so much.
But before you unleash this idea into the wild, you need to scrutinize it a bit more. And as author Elizabeth Peters said: “I have learned that particularly clever ideas do not always stand up to close scrutiny.”
In other words, maybe it’s time to slap your idea on a glass slide and put it under the microscope.
At this point, you can just imagine a bunch of MBA grads sitting at a table, wearing those silly pocket protectors, doing an old fashioned SWOT analysis. Nothing wrong with that – it works for them. But for you, speed is key. We want to develop your idea and release it into the wild as soon as possible. And that’s not gonna happen if you take the time to write up a 100-page analysis.
There’s no need for you to spend months analyzing and researching. Because with the internet, you have everything you need right at your fingertips – and you can do some quick and dirty analysis in just a couple hours. And that means you can develop your idea in a quick weekend. No kidding.
You see, you’re not just looking for clever ideas. If you want clever, you could just look at how people get their 15 minutes of fame on YouTube. (Hint: a cat is usually involved.)
That’s not exactly what you want. What you’re looking for are ideas that are potentially million-dollar ideas. And in order for an idea to turn into a seven-figure sum, you need to find out if there are a group of proven customers who are willing to exchange their cash for your goods or services.
There are a variety of ways to do this rather quickly, including:
Researching with keyword tools.
Tapping into Google’s tools.
Using Facebook’s tools.
Checking out the competition.
Determining the value of your prospective customer pool.
So, make use of your excitement and let’s do the research – see you in the next section.