Section C: Filling Your Bucket in the Ocean
Let’s imagine for a moment two guys who’re each carrying empty five-gallon buckets. Their task is to fill these buckets with water.
Joe goes to the Sahara Desert and starts adding a few thimblefuls of water here and there as he finds it. Pretty slim pickings.
Meanwhile, Jack goes to the ocean, takes a few steps in… and fills his bucket instantly. Mission accomplished. Not only that, he can refill his bucket a million times if he wants to.
Kind of a silly story, right? And yet a lot of entrepreneurs seek out the Sahara Desert of customers. They struggle. They fool themselves with mirages, like thinking a lot of traffic to a website means a lot of money. Eventually, their whole business collapses like a thirsty man under the hot desert sun.
So here’s what I suggest: bring your business bucket to the ocean of customers. That means delivering solutions to people who’re already spending vast amounts of money in the market. Find an ocean of customers and cash… and then go swimming in it!
How do you find this ocean of cash? By using the following seven methods for discovering what your market wants…
Method 1: Browse Amazon
Amazon is a huge marketplace, where people can buy and sell just about anything under the sun.
Some people tend to think that Amazon is only useful for information authors who want to sell physical books or Kindle books, but Amazon is one of the biggest marketplaces online, and thus it has a wealth of information. Amazon carries a huge variety of products across a staggering number of niches.
Indeed, people are selling everything from iPod cases to concealed toilets to inflatable dinosaurs to drinking games to hiking shoes to dog treats to baby toys to Star Wars t-shirts to lawn games to water skis to protein powder to . . .
Well, you get the idea. If a product exists, there’s a good chance it’s already on Amazon. And because Amazon ranks their best-selling products and lets customers review them, you can get a lot of information on this site.
So here’s what you need to do: insert a few broad keywords that are related to your target market. If you already know exactly what kinds of product you want to research, then enter in the appropriate search (like “organic pest spray” as an example). Otherwise, use a broad search, like “dog training” … or “organic gardening” … or “javelins.”
So let me give you an example. If you enter a really broad search term like “organic gardening,” you will find:
Organic gardening books
Gardening tools like trowels and hoes
Slug control powder
Gardening work socks
Hemp gardening gloves
Tree fertilizer spikes
Hydroponics starter kits
Gardening hats (to block the sun)
And that’s just the short list of the sorts of items you’ll find under that broad search term.
Ideally, what you’ll want to do is narrow down your search by department. That’s because choosing a department allows you to sort your search according to popularity.