Method 4: Discover What People Are Asking About
Think about the last time you had a problem. Maybe you had a leak in your chimney, stretch marks on your belly or maybe you just didn’t know what to serve at an upcoming dinner party. So what did you do?
You probably asked someone, right? Could have been someone online, or maybe you asked a friend. But you probably didn’t bust a brain cell trying to figure it out all by yourself.
You’re not alone.
When people have a problem, they often ask questions about how to solve that problem. And if you’re interested in creating an information product (like a book), then you’ll want to know what people keep asking about in your prospective niche.
Where can you go to find these answers? Two places:
LinkedIn Answers also used to be a good place for research, but they no longer support that feature of the site. You’ve probably also heard a lot about Yahoo! Answers. The problem with Yahoo! is that you have to spend a lot of time weeding through the juvenile “Beavis and Butthead” type questions. It’s much better to go to Quora or JustAnswer, both of which have a more professional atmosphere.
Again, all you have to do is enter in your broad niche keywords – like “dog training,” as an example – and you’ll find out what people want to know. Look for a pattern of the same types of questions popping up again and again over time, as that’s a sign that it’s a common problem.
Take note – just because someone asks for a solution doesn’t mean they’ll buy it. So use this research to help confirm your other findings, but never use this method by itself.