Method 5: Use Keyword Tools to Uncover Desires
Another nifty way to find out what people want is to find out what sorts of queries they’re typing into search engines. You can do this by using any number of keyword tools, from free tools like the Google Keyword tool, to more sophisticated tools like MarketSamurai.com.
Once again, just enter your broad keywords into the tool, and let the tool show you what people want. Be sure to enter in multiple similar terms. For example, entering both “lose weight” and “weight loss” into separate queries will give you a better picture of the overall market.
The cool thing about using a keyword tool is that you can also look for keywords that suggest the searcher is a buyer. For example, a result like, “buy poodle housetraining book” gives you a good indication of what buyers want.
Method 6: Eavesdrop on Niche Forums
Still another way to get a feel for what your market wants is by lurking on the top forums in the niche. Finding these forums is pretty easy – just run a Google query for your broad topic alongside the word “forum” or even “discussion forum.”
This is really similar to your research on Quora and JustAnswer, in that you’re looking for patterns. Look for the following:
What types of questions and discussion topics keep coming up again and again?
What types of solutions are people looking for?
What types of solution are they already using?
How would they improve these solutions?
Once again, let me caution that you shouldn’t use this method in isolation. Instead, use it to confirm your other findings.