Method 7: Survey Your Market
The final method for finding out what your market wants is… get this… ask them!
Now, it’s true that what people say they want and what they actually buy can be two different things. However, you can certainly survey your market in order to confirm your research. You can ask them about:
What types of solutions they’re seeking.
What solutions they’re already using.
What they like about those solutions.
What they don’t like about those solutions.
What they would like to see in a product or service.
If you don’t have your own blog or website, then you can use Instant.ly to gain access to 12 million consumers, sorted by age, gender, and other demographics. This service has good social networking integration, and its most basic access is free.
Once you’ve completed both your brainstorming and research, then you’ll want to take a few minutes to review your research. That’s what you’ll find out how to do in the next section.