Seriously. Go away. Come back tomorrow
Fresh eyes – better perspective. Now that you've got your outline, you know where you're going and you know how to get there. But guess what? You likely forgot something.
That's why now you're going to look at your outline with fresh eyes. You're no longer “you,” you are your potential customer looking over this product.
What did you miss? What does your customer need or want that you forgot to include? Fill it in.
Now go to Amazon and find books on your niche. Use the “look inside” feature to study their table of contents. You're looking for more things you may have left out of your product.
Fill in the holes, expand sections if needed and see if you're inspired to add anything new, or to even change the heading or focus on certain sections. You're fine-tuning your outline so that when you get started on creating this product, it's the absolute best it can be.
One note: This is YOUR UNIQUE product. So don't think that just because a book on Amazon has a chapter you don't have that it means you must include it in your ebook. Use your discretion and stay true to the focus of your product.
Be one-of-a-kind. There are a ton of information products out there – a TON. So here's the big question – what makes your info product unique? It's a two-fold answer, and I can even give you the first half – your product is going to be unique because it's created by YOU. And I just happen to know that you are the only “you” in the entire universe.
That's why it's vital that your product conveys your uniqueness. Your message, your style, your very essence should permeate through the product, whether it's written, audio, video or whatever. Do not sound like everyone else and above all don't come across as the latest robotic talking head. Instead, imagine you're sitting at the kitchen table explaining this topic to your friend over coffee. That's what you're going for. Are you funny? Then be funny. Are you dramatic? Then be dramatic. Whatever you are when you are being yourself, that's the voice you want to use in creating your product.
The second half of what makes your product unique is going to be by design – it's your angle, your hook, or your unique selling proposition (those are all pretty much the same thing.) Decide what it is that makes your info product different from any other info product on this particular topic. We actually hit on an example of this earlier when talking about the election product - “How to win local elections against an incumbent when no one knows your name.” Your angle is that you're teaching how to go from absolute scratch – no connections, no name recognition, no experience – and win an election, even against the person currently holding the office.
Choosing your angle or USP is vital to making a product that stands apart from all the rest and grabs people's attention, so spend some time on this.
And be sure you write it down and keep it in front of you as you continue this process. From time to time check in with yourself and see if you are sticking to your USP.
And also make sure you're giving your product your own unique brand of “you” as well.
Pick a number. Stick to it. At this point, you might be thinking the hard part is over, you've got this licked, and your product is practically created. Nothing could be further from the truth.
It's the false sense of security we get from having made a start that often derails us. Sure, we'll get to it. Maybe we'll work on it later today. Which becomes tomorrow. Which becomes next week and then maybe never.
That's why you're going to pick a number and make a schedule. And above all, you're going to stick to your schedule, no matter what. Tell yourself that. Make a pact. Write it down. Tell your family you won't be available during your scheduled writing times. And when it's time to write (or record video, or whatever) then do it.
So what's the number for? It's how many days you're going to work on creating your product. If you can do it in five days, that's terrific. If you need 10, then so be it. But try to choose a number no larger than 14. No matter what your info product is, odds are it can be done in 14 days or less, or your topic is probably not as narrow and focused as it should be.
So pick your number, then divide your outline into that many parts. Schedule your time each day to work it.
And then just do it.