III. Bootstrapping Your Way to Success
Section A: Introduction: Bootstrapping as Problem Solving
Back in the first module, we talked about some very successful businesses that started out by bootstrapping. Another business that falls into that category is GitHub.com. One of the co-founders of the company, Tom Preston-Werner, had this to stay about the topic…
“Bootstrapping is a way to do something about the problems you have without letting someone else give you permission to do them.”
Point is, set aside any excuses you have for not starting up your business. Money, in particular, isn’t an excuse because there is always a way to work around the problem. There is always a way to do things that don’t require a lot of money. And there are ways to get your hands on the money you need… without selling your soul and your firstborn child to the venture capitalists.
That’s what this module is about. In just a few moments, you’re going to learn tricks and strategies for bootstrapping your way to success. If companies like GitHub, TechCrunch and PlentyOfFish did it, you can too.
Let’s start with talking about reinvesting in your business.