IV. Ingenious Funding ideas for Financing Your Start Up
Method 8: Moonlight
Moonlighting sounds romantic or like a clandestine affair. But of course what we’re referring to here is taking on a second job or, more accurately, freelancing outside of your regular job.
If you’re a writer then you might offer copywriting and ghostwriting services to business owners.
If you have some web design chops, you could moonlight on the side as a web developer.
If you know a whole lot about something, you can take up consulting.
Or if you prefer a bit of manual labor, then you might even make yourself available for snow removal, lawn mowing, and yard work.
I know some of you who are reading this probably just crinkled your nose at the idea of starting to freelance or even taking on another job in order to fund your startup. But remember, it’s temporary. And if you do take on another job or start freelancing, you certainly wouldn’t be the first entrepreneur to do so.
Take the example of Debbie Heimowitz, a co-founder of the Adina’s Deck series of anti-bullying videos. In 2009, the recession hit her business so hard that she had to take on a job. She worked 10 hours per week as an educational consultant, while still directing 40 hours per week to her main business.
Although challenging at times, this was enough to get Adina’s Deck over the hump and get the company back on track. By 2011, Heimowitz had moved into other ventures, while Heimowitz’s mother took over the reins on the Adina’s Deck project.
The point is, entrepreneurs moonlight all the time as needed . . . not just when they’re starting out. And besides, what a great story you’ll have to tell the grandchildren when you set them on your knee and tell them how you walked barefoot in the snow . . . uphill both ways… to get to the job you used to launch your business. They’ll be impressed for sure.