II. Creating the Right Headspace for Success
Section A: Introduction: Are You Focusing on Window Dressing?
Jim Rohn said, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”
Now here’s the problem…
A lot of people get a bit confused as to what the basic fundamentals are. They prioritize things that should be low on their priority list. They let “urgent” things get in the way of doing important things. And then they wonder why they’re so busy, yet they can’t seem to get even the smallest taste of success.
Let’s imagine for a moment that you need to give a speech in one week. Every day for a week you prepare. You pick out the perfect shirt. You pick out the perfect pants. You get your hair styled so that you’d look great in front of the audience. You rest your voice so that a surprise case of laryngitis doesn’t ruin your speech.
Then a few hours before the speech you realize you’ve been so busy preparing to look good, that you totally forgot to write the speech. You scramble to dash something… anything… down on paper. You don’t even have time to polish it before you have to give it.
So what happens? You’ll flop. But you’ll look fantastic in your new clothes as you fail miserably.
Now, this may seem like a silly example to you, because there’s no way you can imagine forgetting to write a speech. And yet this is exactly what a lot of entrepreneurs do when it comes to starting up their business. That is, they focus on window dressing… and they totally forget to focus on what’s really important.
I knew a couple women about five years ago who decided to start a business online. They spent weeks finding the perfect, brandable domain name. They spent several more weeks developing the perfect logo. They spent several more weeks developing the perfect design for their website.
At least up until this point, they were getting things done. The business was moving forward, even if it was moving painfully slow.
But then they got held up. They went back and forth for a few weeks trying to decide what to call themselves on their business cards and in the “About” section of their still non-existent website. Should they call themselves founders? Should they call themselves CEOs? Should they give themselves some other clever name?
That’s the last thing I heard about their business. These two women never did get around to figuring out their business model. They didn’t know what they were going to sell. They didn’t know exactly whom they were going to target.
Instead, they spent all their time and money on the window dressing aspects of their business. Just like the speech writer who wore new clothes but didn’t have a speech, these two women worked on creating new titles for themselves… but they had no business model.
So, that’s what we’re going to talk about in this module. In the next section, you’ll find out how to prioritize so that you’re working on the right things during the start-up phase of your business. In the section after that, you’ll find out about an insidious habit that can wreak havoc on daily productivity as well as long-term success.