II. Creating the Right Headspace for Success
Section B: Prioritizing Success Using a Simple Trick
As you just learned about in the last section, a lot of people get caught up in the “window dressing” aspects of their business. And while things like web design and creating business cards are very important parts of your business, there are other components that are even more important.
So let me sum this up for you in a real easy way: the most important part of your business is getting the first customer. And that means everything you do and every business decision you make should revolve around getting the first paying customer.
Simply put, ask yourself if your current activity is geared towards getting your first customer. If not, work on the activity that is. It’s a simple trick, but very powerful.
Now you can see where the window dressing aspects may be important, but they shouldn’t be the top priority when it comes to starting up your business. Consider this…
Your first customer isn’t going to care whether you call yourself a founder or a president.
Your first customer isn’t going to care if your business card has a border or not.
Your first customer isn’t going to care if your website had a two column design.
Yes, at some point you will make these sorts of decisions and take action on them, but when you’re just starting out those items are relatively low on the priority list.
What you can do is create a to-do list that includes every last thing you need to do to get your business off the ground. We’re talking creating logos, doing market research, creating products, designing a sales funnel, developing a website, picking a name for your business, choosing a kick-ass slogan, creating a marketing plan, implementing this marketing plan and so much more.
Once you have this overall to-do list, then rank it in order or importance. Simply ask yourself which tasks have the highest priority with regards to landing your first customer.
Now when you sit down to work on your business, you’ll know how much time and money to invest in a particular task just based on the priority of that task.
For example, if you have a choice of working on tweaking your web design or creating a product, then you’ll choose creating a product--because of those two tasks, creating the product is more important to getting the first customer.
If you have the choice of designing your business cards or setting up a pay per click advertising campaign, you’ll choose to set up the campaign. Again, the reason is because advertising is going to help you get that first customer.
Now, you still have to do the tasks that are a lower priority. However, the key is that you focus on speed, meaning you get it done quickly, over perfection.
Does this mean you put out shoddy work? Of course not. And that’s what we’ll investigate in more detail in the next section.