II. Creating the Right Headspace for Success
What you can do is create a to-do list that includes every last thing you need to do to get your business off the ground. We’re talking creating logos, doing market research, creating products, designing a sales funnel, developing a website, picking a name for your business, choosing a kick-ass slogan, creating a marketing plan, implementing this marketing plan and so much more.
Once you have this overall to-do list, then rank it in order or importance. Simply ask yourself which tasks have the highest priority with regards to landing your first customer.
Now when you sit down to work on your business, you’ll know how much time and money to invest in a particular task just based on the priority of that task.
For example, if you have a choice of working on tweaking your web design or creating a product, then you’ll choose creating a product--because of those two tasks, creating the product is more important to getting the first customer.
If you have the choice of designing your business cards or setting up a pay per click advertising campaign, you’ll choose to set up the campaign. Again, the reason is because advertising is going to help you get that first customer.
Now, you still have to do the tasks that are a lower priority. However, the key is that you focus on speed, meaning you get it done quickly, over perfection.
Does this mean you put out shoddy work? Of course not. And that’s what we’ll investigate in more detail in the next section.
But even if a safety issue doesn’t exist, there likely are other known issues. For example, maybe the hinge on the passenger side vanity mirror is weak, so it breaks if you bring the visor up and down too many times.
Point is… the car company released a good product, a high-quality product, but it wasn’t perfect.
So maybe you’re wondering . . .
Why on earth would these huge companies with deep pockets release something that wasn’t perfect?
Well, the first point to know is that even if the product or process isn’t perfect, it’s still high-quality. In other words, these companies don’t intentionally release subpar products. They just know that eventually, you have to stop tweaking and get the product to market.
And that brings us to the second point . . .
Another thing the decision-makers at these big companies know is that getting a product out to market is the best and fastest way to improve both the product and the process.
You could spend month after month after month – or even year after year – seeking out perfection. You could endlessly tweak your product until you think it’s perfect. You could endlessly tweak the web design until it has the right colors. You could endlessly tweak your ads and polish your sales letter.
But other than the fact that you may let perfectionism get in the way of launching, the other big problem is that you don’t know if your tweaks are actually making a difference. What you think of as important work may just be busy work.
For example . . .
If you spend weeks endlessly tweaking your sales letter headline, you’re really just guessing about whether the tweaking is actually improving the headline. Maybe you have some copywriting experience, so it’s an educated guess. But it’s still just a guess.
The truth is, the only way to tell FOR SURE if your headline or any other part of your sales process is working is to get in front of customers and let them vote with their wallets.