II. Creating the Right Headspace for Success
Consider this . . .
You could come up with several good headlines and run a pay per click campaign to see which ones get the best results. Then you can further track and test to tweak your winners. And almost instantly, you’ll know the truth about your sales copy. Best of all, you’ll be making money even as you go through this testing process.
Then there’s the alternative . . .
You could spend weeks or months endlessly tweaking a sales letter without any idea as to whether your tweaks are useful. And worse yet, you won’t even be making any money during these weeks or months.
But it gets worse . . .
Keep tweaking endlessly without launching the dang business, and pretty soon the bill collectors are calling you and knocking on your door. Your electricity gets shut off. Now you can’t work cause you’re sitting in the dark without a computer.
The next thing you know, you’re living in your parent’s basement with orange Cheetos stains on your shirt, pizza boxes scattered about, and soda cans littering your desk. If you thought getting a date or maintaining a relationship was hard before, just wait till they find out that you’re living with your parents.
Scary thought, right? So don’t let it happen to you.
Point is, stop tweaking and just launch the dang business because that’s the best way to improve and to find out what really works. And taking action is a great way to kick fear to the curb.
Yep, I said “fear.”
The reason I bring up the “F” word is that fear is often the culprit behind perfectionism. It’s also the reason why people procrastinate, but usually, when you procrastinate you feel guilty, you realize you’re avoiding something else, and you get your butt to work.
But perfectionism is an insidious disease. That’s because it’s socially acceptable and even encouraged.
And so that means that it’s easy to believe that perfectionism is a good thing when it comes to starting a business. It’s easy to talk yourself into believing that the days you spend “perfecting” something are days well spent. You can rationalize that all the late nights will really pay off someday.
That perfectionism thing is a sneaky little bugger. It really is just fear disguised as productivity.
You know why?
Because your business idea is so important to you. And once you launch this puppy, you’re going to be walking into unknown territory. That’s scary.
You might have a fear of the unknown or even a fear of success – I mean what if your business REALLY takes off? Your life could change. You’re gonna shoot yourself into an entirely different tax bracket. Maybe your friends will look at you differently.
On the flip side, there might be a niggling fear of failure poking at the corners of your mind. This business is important to you. You hate to spend all this time and money on something that might flop, right? It would be disappointing and maybe even a little embarrassing.
Forget about it… wipe those fears from your mind.
Look at all the big successes in the world. In almost every single success story you’re gonna find a back story that includes hard times and failure. But these aren’t really failures – instead, they’re lessons. And those who are willing to risk a failure – or shall we say risk learning a lesson through experience – are also the ones who tend to succeed faster and enjoy the biggest rewards.
You see, there is absolutely nothing about your business that is a one-shot deal. If you don’t do it right or perfectly the first time, that doesn’t mean you’re ruined. It just means you figured out a way to NOT do something so that next time you can do better. And every time you learn one of these lessons in how not to do something, you just put yourself one step closer to success.
So stop thinking in black and white. Stop thinking in terms of absolutes or one-shot deals. And if you have problems moving forward, then you might have to sit down and brainstorm the reasons for that. There’s a worksheet in the manual that accompanies this course which will help you identify your fears and wave at them – because when you shine a light in the dark corners, your fears tend to scurry away like cockroaches.
So, the point is. . .
Snap yourself out of the perfectionism mindset, and fit yourself with the mindset of doing a good job, but using real experience as the true gauge and catalyst for improvement. It’s the best way to gain momentum and move forward.
I have a few more thoughts I’d like to share with you on this topic of mindset.