7. A Client Communication System
Email is fine for daily client communication, but if I had to do it all again, I’d also use email marketing software from the start. That’s because it would make it easy to see which clients were interacting with my emails when I sent them an important update.
Even when you’re not working on a project, regular communication with clients keeps you top of mind. I occasionally email clients about web updates I think will interest them, such as articles related to their business.
And I usually send an email once or twice a year to check in with them. The last time I did that, I landed three new projects from an old client.
So that’s my pick list for the tools that help you run a successful freelance business. If you still want more, check out Bonsai’s freelance pack for even more suggestions.
Sharon Hurley Hall is a professional writer and blogger who has previously worked as a journalist, editor and journalism professor. Her work has been published on IBM Pivotpoint, CrazyEgg, Unbounce, Search Engine People, Search Engine Journal and elsewhere. Connect with Sharon on her website or LinkedIn.