6. A Website
Not everyone thinks of a website as a tool, but I do: it’s a client attraction tool.
More importantly, it’s an online space that you own for as long as you pay your bills. It creates a professional image and it gives potential clients somewhere to find and interact with you.
While it’s true that a social media profile can also do much of that, there’s one important reason why neither Facebook nor any other social media site should be your only online presence: you don’t own it and the social media powers that be can take it away instantly without reference to you.
It’s happened to lots of people; don’t let it happen to you.
Keep your website simple at the start with a homepage, an about page, a list of services that you offer (and rates, if you want to add those), a portfolio page, and a contact page. Spend the money to get your own domain (rather than free branded web hosting) for an even more professional look.
Along with your website, set up a LinkedIn profile (you need to be visible where potential clients hang out) and an online portfolio. I like Contently for my writing, but there are many to choose from depending on what your freelance career is.